Hotel Bookings · Social Matching · Pet Adoption — one platform, one community, one network effect. Starting in Bali.
Every data point — and every personal experience — points here. Indonesia is one of the largest pet markets in Asia with near-zero digital penetration in pet services.
Pet spending grew during COVID, GFC 2008, and every downturn since 2000. Owners cut their own budgets — not their pet's.
People are more attached to their pets than most product categories. Churn is extremely low once trust is built.
No Rover, no Wag, no Airbnb for Pets exists in Indonesia. The category is wide open for a platform builder.
Tourism + expat community + active pet hotel scene + no digital booking platform = ideal first market with natural demand.
Each product solves a real pain point — and together they create a flywheel of retention, data, and network effects no single competitor can replicate.
A glimpse of the experience we are building — designed for Bali pet owners and the businesses that serve them.
We are building Indonesia's first integrated pet platform — starting in Bali. If you invest in consumer marketplaces and emerging markets, we would love to connect.